SBI Holdings, Hyakushoichiba, and CTIA: Beginning demonstration experiment to launch agricultural product supply chain platform using blockchain technology

SBI Holdings, Inc., Hyakushoichiba,inc., and CTIA are starting a POC for information sharing and operational efficiency in the rice “shipping” process to build a supply chain platform for agricultural products based on blockchain/distributed ledger technology.

Traditionally, in agricultural supply chains, production and shipping plans have been individually managed by each participating organization: producers, wholesalers, logistics, processers, warehousing, trade, domestic and destination retailers. Therefore, the entire supply chain will be overloaded in the event of a sudden change in demand or a pandemic, and the functionality of the supply chain will be degraded or lost. In addition, the agricultural industry is facing problems and challenges arising from many inefficient workflows and analog operations such as paperwork and faxing.

The platform will record operations and transactions in the agricultural supply chain. The operational history is recorded using blockchain/distributed ledger technology to establish consistent data and secure data sharing inside and outside the organization. We aim to automate transactions and improve efficiency by sharing data throughout the supply chain and to implement traceability (information tracking) of distribution.

In this POC, we will verify processes using “Traceability as a Service (TaaS)” developed by CTIA. Hyakushoichiba has prepared several verification scenarios for the receiving and shipping processes of rice from Ibaraki Prefecture. We will measure the effectiveness of business efficiency, verify the security of data sharing, and design the UI. The POC period is scheduled to take about two months.

SBI Holdings, Inc.
Business activities: Supervision and management of the corporate group through stock holdings, etc.

Location: Izumi Garden Tower, 1-6-1 Roppongi, Minato-ku, Tokyo
Representative: Mr. Yoshitaka Kitao

Hyakushoichiba, inc.
Business activities: Export of Japanese rice
Location:514-2, Hanaya, Shimotsuma-shi, Ibaraki
Representative: Mr. Minoru Someno,

CTIA Co., Ltd.
Business activities: Blockchain business
Location: Asano Building 6F, 1-15-7 Nishi-Shinsaibashi, Chuo-ku, Osaka City, Osaka
Representative: Mr. Mitsuru Tezuka


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CTIA Co., Ltd.
Person in charge: Orita, Ogasawara
Phone: 06-6563-7885


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